Website Traffic OnlineThe following are terms used in
Search Engine planning, and
Internet Promation:
Acquirer Financial institution that
maintains the merchant card processing services and receives transactions to
be distributed to the card issuers for a merchant.
Address Verification System (AVS) Process used by a credit
card processor or other party to verify that a customer’s billing address
matches that of their credit card statement.
Affiliate A person, organization, or
establishment that drives traffic to a merchant’s web site for a percentage
of successful sales transactions.
Affiliate Program A popular
website promotion tool where
a website contracts with other websites for driving visitor to its site. The
revenue is calculated according to the traffic brought by a particular
website.
Apache An open source web server that
runs on most commonly used platforms.
Application Service Provider (ASP) A
business that provides remote access to a software application over the
internet.
Asymmetric (or “Public Key”)
Cryptography A
cryptography technique whereby each user has both a public key and a private
key. Asymmetric systems have two primary uses, encryption and digital
signatures.
Authorization The process of
verifying that a credit card has sufficient funds available to cover the
amount of transaction. The amount authorized is reserved against the
available balance of a customer’s credit card.
Bandwidth Bandwidth refers to how fast data flows through
the path that it travels to your computer; it’s usually measured in
kilobits, megabits or gigabits per second.
Batch Processing To process a
grouping of orders all at once. Such processing might include capturing
funds and creating shipping labels.
Business to
Business E-Commerce (B2B)
The buying and selling of goods and services over the Internet
between two businesses. A b2b system is password protected to ensure
sensitive price information is not made available to the public. A
distributor might use a B2B e-commerce system to purchase goods from a
manufacturer.
Business to
Consumer E-Commerce (B2C)
The buying and selling of goods and services over the Internet
between a merchant and a consumer.
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